Gold Coast Web Expert

I know I’m selling a book (down on the right) about it but I’m not too worried if you don’t buy it.
But whatever you do, do this: start public speaking about your area of business expertise.
I just did the math: from 1 speech I did recently we’ve generated in excess of $30,000 in work.
Like Nike say….Just do it.
Brendon
P.S: I also just wrote a blog about qualitative data analysis. I had an interesting conversation with a client where he was saying qualitative data analysis is way more beneficial and relevant than boring quantative measures.

I wrote a post on my Tailored site about some clown who was on a forum saying we couldn’t do a databased job that some guy wanted doing.
The guy who wanted the job done also looked at our site and said something like “I don’t like their site – we won’t ask them.”
Thank god for that!
It’s people like this guy who we don’t want as clients – he has an apparently huge databasing job (he keeps saying how sophisticated it is) and a budget of $25,000.
Mate, if your budget is that little for a massive job then we don’t want it!
Let’s Get Back To The Look Of Our Site At Tailored.com.au
Sure, it’s not world’s most beautiful site.
But it does the only thing it is supposed to – it generates us the type of clients we want.
That is, clients who know what they’re talking about, clients who have a decent budget, clients who understand web success isn’t about having a pretty web site.
After extensive research we pretty much know the exact client we want – we don’t want everyone because not everyone is profitable.
When we do a job for a client we guarantee them this:
It will look and work how they want – obviously we give the client recommendations, but they get it how they want it.
And it will work really, really, really well.
We have more examples of that than you can poke a big stick at.
It’s easy being in competition with web developers who think the most important part of a web site is how it looks.
Idiots!
Cheers
Brendon

A guy called Jake Wall just won Australia’s ‘Dancing on Ice‘ – an ice skating show featuring a bunch of B-Grade celebrities.
Now, you might well ask “Who the hell is Jake Wall?”
Jake got the gig (and he’s just been signed up by the same Network that airs the show for “an exciting new project”) because he’s famous for………
Dating a former Miss Universe.
Yep, just like Paris Hilton you don’t have to have actually done anything to be a celebrity.
It’s this crazy cult of celebrity that presents an oportunity for many businesses.
Can you generate interest in your business by using a celebrity in some shape or form?
Cheers
Brendon

At the moment we have 11 jobs on varying from $5,000 to lots.
Of those, 7 are redos of old sites.
It’s easier nto sell people stuff they already see the value in. People with web sites know they work. Thus easier to sell them a better web site.
Cheers
Brendon

One of the big factors that people assess before they buy any product or service is the perception of risk. That’s why it is so important to back up what you say with testimonials.
I walked into a bookstore last week and staring back at me from the shelf was a guy whose speaking career I’d managed a few years ago (I’ve managed a few speakers in the past, so that won’t give it away.).

Anyway, I soon parted company with this guy as he had nothing. No story, no achievement, no nothing.
His entire act was just that. An act.

Listen to him for long enough and you realise he’s just a guy with absolutely no skills and no achievements putting himself in the marketplace as a high achiever and highly respected businessman.

Neither was true. Granted, he was a good speaker. But he spoke BS.

He’d achieved almost nothing in business.

Geeez, I get fired up!

Anyway, there he is staring back at me from this shelf. This so called “Hugely successful author with over 2 million books sold” (he self-published and he gave away a good % of those in his speeches to multi-level marketing business, schools, etc).

There was also something about “high achiever”. Wrong again.

I Should Get To The Point

I should get to the point!

Here it is. It really opened my eyes that a lot of these self-professed experts aren’t any such thing.

There needs to be some accountability before they can make these claims before you and me hand over our hard-earned cash.

I, for one, am sick of these BS artists who spin a yarn to the absolute limit.

Cheers

Brendon The Angry Man!

Business really does. I’ve been in my own business for about 9 years now.
And it gets easier.
We’ve all read the stats that 95% of businesses fail within 5 years. It’s a big stat.
What I’ve found is that we have more than enough business now from current clients – that is, for example, like today.
Today I took 3 calls from current clients wanting either new web sites or referring me to friends.
And it’s a bloody lot eaiser when people are ringing you saying “Let’s do a new web site” than if you ring people you don’t know saying “You should have a web site.”
You don’t get that when you’re starting out. And that’s why, as a web developer, it damn tough.
But hang in there. Learn what you can. Keep selling, selling, selling.
Build a client base and you build a business.
Cheers
Brendon

I have 2 favourite bits of work.
# 1: Getting sites high search engine rankings. We find it pretty easy and it’s great when what we do works.
# 2: Look at a web site and tell the owner what he needs to do to get it working – that’s also very rewarding stuff.
We’ve just picked up a small client for that work – my first review of his site has picked up 10 things that will make a huge difference to his site and his business.
Cheers
Brendon

I got the email from a prospective client and rang him immeidately.
He wanted some ultra-urgent (i.e finished within 48 hours) work and needed a quote asap.
We dropped everything and reviewed what he needed in 2 hours. We quickly wrote up the quote and emailed it through.
I rang the guy, went through the proposal bit by bit and answered some questions.
“I’ll get straight back to you,” he said.
That was 5 days ago. I’ve emailed him and rung him to follow up. He doesn’t return the contact.
Even if you’re goiing to say no, have the decency to say “No” rather than let the person hang for days after they’ve provided you with the quote you so urgently needed.
That is frustrating.
Cheers
Brendon