Can You Use A Celebrity

by Brendon on September 1, 2006

A guy called Jake Wall just won Australia’s ‘Dancing on Ice‘ – an ice skating show featuring a bunch of B-Grade celebrities.
Now, you might well ask “Who the hell is Jake Wall?”
Jake got the gig (and he’s just been signed up by the same Network that airs the show for “an exciting new project”) because he’s famous for………
Dating a former Miss Universe.
Yep, just like Paris Hilton you don’t have to have actually done anything to be a celebrity.
It’s this crazy cult of celebrity that presents an oportunity for many businesses.
Can you generate interest in your business by using a celebrity in some shape or form?

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