Hard To Explain Ugg Boots Ranking

I current have a very simple ugg boots site ranking will on MSN – it comes in at # 5.
I’ll be reviewing the site (it generates ugg boot sales for another site) and try and figure out why it gets ranked well. I did have it ranking # 1 last year, but have changed many things about the site since then.
Sometimes we just have a bit of luck with results.
Brendon