It’s amazing how much store people put into being # 1 on Google.
My son was searching for hammocks yesterday and came across this hammock web site.
Because it came up # 1 for “outdoor hammocks” he assumed it was the best outdoor hammock – even though I explained to him that it only meant that Google ranks it at # 1 in terms of being relevant for that search.
I guess the lesson is you need to be # 1 for branding and credibility reasons as well as the visitors it generates.
Cheers
Brendon
1. I had a call today from a person who wants us to manage and maintain their web site.
5 years ago the then manager of this business asked us to do some search engine work on the site.
This person then proceeded to abuse us – as in was very, very verbally aggressive – when she didn’t show up at # 1 on Google for a very competitive keyword.
We asked her not to be our client anymore…….in the nicest possible way :o)
2. 4 years ago the business was sold and the new manager contacted us to do about $1,000 worth of general upkeep on the site.
3. 2 years ago the business was sold and the next manager contacted us for more web site work.
4. The next manager came with his own web development people and we were moved aside.
5. The business was sold again and today the newest manager called for us to take care of the site.
The One And Only Lesson
The 1 and only lesson here is this: Never, ever burn your bridges.
Keep plugging away as things come around again and again.
Cheers
Brendon
I saw a English TV show a few weeks back talking about an English guy who has a business selling pool tables.
This guy started getting more and more enquiries from his web site and started wondering why he had a hugely expensive shopfront with staff and enormous overheads.
So he closed everything down and rented a little factory to build his pool tables by himself.
Australian Pool Tables Sales
We’re doing some work with an Australian business who is doing the same thing – building the best pool tables in Australia and being able to sell them at a huge discount to retailers because they simply don’t have the same sort of overheads.
Except he has trouble finding envelopes big enough to post his pool tables in!
Makes a ton of sense.
Can your business do the same thing?
Cheers
Brendon
Just a quick plug if your looking to have made TV commercials on the Gold Coast – my mate David at CMP Film & Television is a top operator.
He does great packages where they do everything from start to finish, including place the media.
Tell him I sent you and he’ll buy me a beer!
Cheers
Brendon
We launched a management rights site today for a lovely fellow called Jake Clarke. Jake’s a legend in the business and the most genuine fellow you’ll ever meet.
He absolutely loves management rights and is a true expert in them.
We also starting doing a little work on Jennifer’s saving money site. I love sites like Jennifer’s where she has put a tremendous amount of effort into the site.
We also launched a brain exercise site called Brain Life Trust, as well as a pretty simple New Zealand house architect site.
That’s 4 sites finished and launched today.
Every single client came to us from referrals from happy clients. Every single one.
And very important, every single one of these clients has been delightful to work with.
Referrals Matter
Taking great care of your current customers is the best marketing you can do. Doing that alone will generate you more and more business each and every day.
Cheers
Brendon
Wow!
As a web developer we focus on things like search enginess, pay per click campaigns, social media and the like.
One of the sites we run sells a product called Calendulis Plus Cream – a cream for eczema treatment.
The impact of getting a story on a current affairs TV show outweights by an enormous amount, just about anything else.
Should we add PR to the mix when marketing products like Calendulis Plus?
The answer is a big yes!
Many keywords our sites get found for are preceeded by words like:
* discount
* bargain
* free
* and the like.
People jump online with the mentality to saving money. Sites like Savings Mart are really helping tons of people and becoming more popular.
So popular that as web developers we should look at targeting these same discount terms.
Cheers
Brendon
Just a quick one if you’re looking for decent web graphics – check our Ryan of Design Guru Ryan.
Sensational web graphics, ebook covers, etc at a great price.
He’s also terrific to work with.
Cheers
Brendon
There is a ton of weight loss sites on the Internet. From good quality ones like these weight loss centres, to the clowns who spam us every single day.
The difficult part is, like pharmaceuitical sites, telling the good from the bad.
Good to see Google starting to have a go by trying to identify paid links and devaluing those sites that buy and sell links.
Could be the start of a clean up.
Cheers
Brendon
We’re doing a little work at the moment on Nattokinase in an effort to help more people needing quality blood thinning products find just stuff.
Pure Prescriptions is, without question, one of the best pharmacy sites around – ethical company with an incredibly informative site.
It’s a bit of a pity that all pharmacy companies are painted with the same brush as spamming clowns. It’s frustrating that a site like theirs struggles for high search engine listings, whilst people spamming hundreds of thousands Inboxes annoy everyone.
Cheers
Brendon