Calendulis Plus Cream Boost

Wow!
As a web developer we focus on things like search enginess, pay per click campaigns, social media and the like.
One of the sites we run sells a product called Calendulis Plus Cream – a cream for eczema treatment.
The impact of getting a story on a current affairs TV show outweights by an enormous amount, just about anything else.
Should we add PR to the mix when marketing products like Calendulis Plus?
The answer is a big yes!