Be a Debt Collector – excellent example of keeping in contact

Howdy.
Heard a great example of the effectiveness of keeping in touch today.
Most of us have been late with a bill at some time. What happens is something like this:
1. Letter from creditor
2. Phone call from creditor
3. Another letter from creditors
4. Letter from Debt Collector
5. Phone call from Debt Collector
6. FINAL DEMAND from Debt Collector
By this stage the vast, vast majority of people pay the bill. Because they were asked to. Numerous times. With ever-increasing urgency.
It’s the same as selling a product or service
Keep in contact with your prospect and continue to make an offer. Your process might be something like this:
1. Letter from you – with an offer
2. Phone call from you – with an offer
3. Another letter from you – with an offer
4. Letter from you – with an offer
5. Phone call from you – with an offer
6. FINAL DEMAND from you (i.e. Just 2 days left before the price goes up) – with an offer
Keeping in contact leads to more sales and more referrals. It has to be done as a fundamental part of your marketing strategy.
Regards
Brendon