Free stuff

by Brendon on May 9, 2005

Free stuff on web sites work. And works well.
My wife’s site that I mentioned below has something like 18,000 subscribers in the database. These people receive free reports and free newsletters on a very regular basis.
My wife provides quality information and the numbers continue to grow. And that database is a central part of her strategy.
Giving free stuff away works to attract the sort of people who might be your customers. The best thing to give away is something of high perceived value and low cost (like a ‘Special Report’).
What can you give away to attract customers?
Have a good day.

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