How to be an expert – the top 5 ways

by Brendon on May 10, 2005

Here’s my top 5 ways on being perceived as an expert within the web industry (a critical and effective marketing strategy):
1. Write a book
2. Make a speech to an industry body
3. Write industry specific articles
4. Hold a seminar
5. Have a strong media profile
It’s all in perception. Education works in demonstrating to people your expertise and generating a positive perception. So start educating!

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