Lots Of Ways To Skin A Cat

by Brendon on April 29, 2005

I recently did a proposal for a web site that came to $2,000. $2,000 is as low as we’ll go to design a web site – the margin is really not there for us to do it any cheaper.
The client said no. I thought of 2 things:
1. Excellent. He’s not the sort of client we want because of his low budget.
2. Damn it! Part of our business growth is in what we call ‘Monthlies” – where we manage/market a web site for a monthly fee. I’d quoted this guy $150 per month. That’s $1,800 a year and that’s $1,800 a year for, hopefully, the next 10 years.
So I just made a call to the guy and said “Okay, you can’t afford the $2,000 to redo your site. How about we put you on our monthly program at $150 per month and start to get your web site working for you?”
He said yes.
The point of that is this: check out your position from many different angles. There are lots of ways to skin a cat (note: I’m in no way advocating skinning cats!).

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