The Only Thing You Need To Measure

by Brendon on March 5, 2005

Speaking of ads…..
….You need to measure the success of your advertising campaigns in an effort to ensure you know what works (and do it again) and what doesn’t (stop doing that).
Forget brand awareness, forget likelihood to buy, forget any other marketing jargon except for this point.
The one and only thing you really need to measure with your advertising campaigns is:
Did your sales go up? If yes (and by more $ than the advertising cost), then it worked. No if’s or but’s.

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