Make an offer, any offer

by Brendon on May 26, 2005

This is something to remember. Not because it’s astute. But because it’s so simple.
People can’t buy anything from you until you make them an offer.
We’re just about to take some magazine and newspaper ads. In those ads we’ll do this:
We will have a call to action – that is, ask the reader to do something.
If you make an offer to your target market there is a chance they might buy.
If you sit on your behind all day the only thing you’ll get is a splinter in your butt!

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