Justifying My Price

I had an interesting meeting today with a guy that I quoted a web site for $17,500. The competition quoted $4,000.
The prospect had me back in the justify my pricing. I did that by talking about the value of what we provided. Not:
* hours of work
* resources used
* software required
Anyone can quote on those things. And, truth be told, we’d probably take less hours than our competition because our experience and expertise means we’ve done this 100 times before.
So the last thing I want to quote on is hours. Because we provide better value, that’s what I want to be quoting on.
It would be an interesting job to do and one where we could provide the client with a sensational site…..I’ll let you know how we go.
Brendon