It’s not what you know, it’s who you know

by Brendon on May 7, 2005

It’s not a cliché. It’s a fact.
Let’s imagine you are a Web Designer.
You’re a great at what you do. Amazing.
Then there’s Bob. Bob is a mediocre web designer. He’s not very good at all.
Bob attends 2 networking type events a week. You don’t.
Bob attends 2 sporting events with friends on the weekend. You don’t.
Bob attends his local Lions Charity Club one night a week. You don’t.
Bob enters his mediocre work for awards. You don’t.
Bob attends industry nights. You don’t.
Bob tells everyone what a great web designer he is. You don’t.
Bob has a thriving business. You don’t.
That’s the reality. Make yourself know. Tell people what you do. Get out there and get some business.

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