Generating Media Coverage In 1 Simple Step

by Brendon on March 3, 2005

Generating media coverage for clients can be brilliant if done right. A mention on a national TV show or in a magazine can result in, literally, millions of dollars worth of sales.
The work that goes into getting a story run on these programs/magazine can be huge, but the results are well worth it. And sometimes you just have to make a phone call!
A couple of weeks ago, we were talking with a journalist with a major weekly magazine (readership of around 1 million) about a possible story. She wasn’t interested in the pitch we were making, but before we stopped talking we suggested another story for a different client.
Result: An article has been written, photos shot and it’s all set to be published in two- (2) weeks time.
Conservatively, that could be $200,000 worth of sales for our client. All for a 20 cent phone call. I’ll keep you posted on how it goes.

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