Managing The Expectation

Something that I’ve struggled with over the years has been managing the expectation of the client. We need to project our enthusiasm for how successful we think a web site can be in an effort to win the job.
But the trick is to not over-promise.
Because if you do – even if you do a great job on the site – the client might view the site as a failure.
Keep the expectations reasonable.
The # 1 Question To Ask
The # 1 question to ask potential clients is this:
“What result would you want for this project to be considered a success?”
Then you have something concrete to base your assessment on. If the expectation is too high you can educate the person to make it a more realistic expectation.
And you also have something with which to focus on to ensure the project stays on btrack.
Cheers
Brendon