How To Sell Anything To Anyone

by Brendon on February 6, 2005

Some people say I have the “gift of the gab”. Other say I’ve kissed the Blarney Stone. And even others say I could sell ice to an Eskimo.
The inference being that I can sell anything to anyone.
But they are all wrong. I don’t think I’ve ever sold anything to anyone. And I’m damn good at it!
The term ‘selling’ implies talking someone into something they don’t really want. I sell the absolute opposite way. What I do is this:
I help the prospect get what they want.
If you help people get what they want, that’s not selling. They are buying. And happily.
Identify what your prospects might need and offer them a solution. They’ll buy everytime and be grateful for it!
Here’s about the best example I can give. With our web sites, I honestly believe we offer a very unique service. Our skill, expertise and experience means that we can provide a very valuable service to our prospects. What I generally do is identify the problem (they want more sales) and offer a solution (develop the web site in such a way so that they’ll make more sales).
That’s it. Nothing fancy there. We don’t try and sell the prospect anything. But we do help him identify a problem and then we offer a solution.
Sure, it’s a pedantic distinction, but it’s an important one. How can you apply it to what you do?

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