An irrestible offer – make one

Howdy. Talking with some clients last week about how best to market their business. During the discussions we got around, as we always do, to what they are going to offer their target market.
Make your offer irrestible. Have your market look at your offer and say “WOW! That’s unbelievable! I want that!!”
That way your market will come to you and buy. And once they do that you are much more likely to have them come back and buy from you again (it’s all about reduced perceived risk, knowing where you are, etc) – and you can now market to these people with laser like precision.
Brendon