September 25, 2005
Why My Hard Copy Newsletter Gets Better Results Than My Email Newsletter
(I've just posted this on my Tailored Consulting web site but thought it would make more sense here.)
In the last issue of the SitePoint Tribune (that's the newsletter I write for SitePoint) I wrote about the hard copy newsletter I write for clients of Tailored Consulting. This newsletter works wonders for us in generating new business - this is what I wrote:
"Well, firstly I think people are far more likely to read printed material because they don't receive a lot of it. I'm sure I'm like a lot of people: I get so many emails that any message would have to be darn good to be read amongst all the clutter.
I also feel that, because a hard copy newsletter is a tangible and 'real' thing, people are reluctant to toss it out. 'If it's printed it must be worth reading,' seems to be the thinking."
The other reason more people buy from the hard copy newsletter is because they already know us personally and have often bought from us before.
I've had a few people email and ask what the hard copy newsletter is about. I've converted it into a pdf file - it's here (it's just 89 kb).
Why It's Formatted Like That
By the way, it is formatted like it is because we simply print it in black into our colurful newsletter 'shell' - saves us hundreds of dollars in printing costs and we get very professional looking newsletter.
Read here for more details on how we do that.
Hope that is of some interest.
Brendon
Posted by Brendon at 12:53 PM | Comments (0)
August 24, 2005
Christmas is coming, Christmas is coming!
The holiday season is top of mind for online retailers.
According to the latest Shop.org study by Forrester Research, online retail sales will grow by 22% to $172 billion in 2005.
And, for one out of five retailers Web Trends recently surveyed, the holiday season accounts for 50% or more of their annual revenue.
Now is the time to approach online businesses and show them how you can improve their sales.
Good luck!
Brendon
Posted by Brendon at 06:53 AM | Comments (0)
May 13, 2005
Who Owns The Copyright Of Your Web Sites
Hello. This is also on the Tailored.com.au site but I thought I'd add it here because it's an issue for Web Developers as well.
My thinking with this has always been that the clients pays for the site so we should assign them the copyright of the site we develop. Seems simple enough.
I then had a slight change of mind in an effort to provide better security for our client's web site and to be better able to grow my business - read my thoughts on that here.
And I've just come across this Information Sheet: Websites: Creating and publishing on the Internet (it's a pdf file).
Copyright ownership of websites is an important issue. Are you comfortable with the ownership of your site?
Regards
Brendon
Posted by Brendon at 12:37 PM | Comments (0)
May 09, 2005
Free stuff
Free stuff on web sites work. And works well.
My wife's site that I mentioned below has something like 18,000 subscribers in the database. These people receive free reports and free newsletters on a very regular basis.
My wife provides quality information and the numbers continue to grow. And that database is a central part of her strategy.
Giving free stuff away works to attract the sort of people who might be your customers. The best thing to give away is something of high perceived value and low cost (like a 'Special Report').
What can you give away to attract customers?
Have a good day.
Brendon
Posted by Brendon at 11:01 AM | Comments (0)