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January 29, 2008

Why You Need To Be # 1

It's amazing how much store people put into being # 1 on Google.

My son was searching for hammocks yesterday and came across this hammock web site.

Because it came up # 1 for "outdoor hammocks" he assumed it was the best outdoor hammock - even though I explained to him that it only meant that Google ranks it at # 1 in terms of being relevant for that search.

I guess the lesson is you need to be # 1 for branding and credibility reasons as well as the visitors it generates.

Cheers

Brendon

Posted by Brendon at January 29, 2008 9:17 AM

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