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September 7, 2005
I Bet This Will Work
Howdy
I recently completed redoing a site for a client (July, 2005) - the site was the usual kind of job we do. The site had been going for a year and hadn't made any sales.
I got on well with the client and reinforced how effective the new site was going to be. I ended up saying "The new site will make 30 sales in the first 30 days or I'll buy you a bottle of Jansz champage!"
I dropped in the champagne yesterday. The site had made 28 sales!
The client was thrilled to get the champagne (we'd been doing a countodwon for the last week) and we sat and had quite a chat.
It got me thinking at what an effective way it was to develop the relationship with the client - have some fun with them with a 'silly' sort of bet. It wouldn't be the best strategy to use with a lot of clients but it was something different that kept me top of mind with this guy.
Can you do something similar?
Brendon
Posted by Brendon at September 7, 2005 10:20 AM
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