BrendonSinclair.com

I just wrote a post about a chocolate fountain over on my main blog.

It's a dull little post to illustrate a simple enough point. But for some reason - and I assume it's the chocolate - a few people have contacted me about the chocolate fountain hire guy (that's his link).

Funny how some things just seem to resonate with people even though you or I might not think they're interesting.

Have a good weekend.

Brendon

One of the big advantages of having a blog on our main web design site is that we have the opportunity to write lots of different things.

And that means we have lots of different opportunities to write something that resonates with our reader.

Michelle Gaby has a refrigerated transport business near our offices and read my blog post about the 8 Business Lessons from the Governor's Hooker.

Because that article made Michelle sit up and take notice it was enough to have her call us.

You need just one thing to resonate with your target audience enough to generate a lead.

Putting things out in the marketplace - like blog entires, newsletters, AdWords, flyers, direct mail and more - are things we can all do to try and make that all important connection to the prospect.

Are you doing enough?

Regards

Brendon

A mate of mine runs a TV commercial production business and I've been thinking of running some TV ads to see if we can generate some additional business.

I'll let you know how we get on.

Cheers

Brendon

In September this year my 15 year old son and I are riding across Australia in what will be the biggest physical challenge we could have set ourselves (aaaaargh!).

That's 4,500 km in 30 days through some pretty tough country.

We're riding to support the great work of Big Brothers Big Sisters of Australia.

We'd love any support you can provide and have set up a donation page over at the ride web site: www.perthtoparadise.com.au.

Thanks.

Brendon

Okay, tip # 1 for web developers.

Get yourself a publicist.

Here's one I prepared earlier!

This is Chelsea Mclean - Chelsea does mainly book publicity now (she's in the middle of a year off right at this minute).

Chelsea got us more:

* credibility
* work
* money

than you can poke a stick at.

A publicist gets you thinking differently. You start to see the angles in what you're doing.

The credibility some decent PR provides you is invaluable.

We had Chelsea on a retainer and our retainer would have been something like $20 in for every $ 1 spent with her.

Find someone young, hungry and who understands tech stuff.

Cheers

Brendon

Okay, I always meant for this site to be hard hitting an interesting and give some solid information for web developers looking for hints on marketing their business.

So I'll be doing that from now on.

Cheers

Brendon

We've just spent an hour on this site cleaning up trackbacks - that is, places the link to this site.

This site automatically finds these sites that mention this site and inserts in part of the comments.

So, of course, sneaky spammers link to this site, this site picks up that link and publishes it in the comments and they have another link to their site.

Sneaky!

Anyway, we've removed them all now.

Cheers

Brendon

I've recently finished off this sediment control site.

It was a really easy site to do, there's been no haggling over prices and the client essentially leaves us to it.

You see, he recognises it's not his area of expertise.
Also, he trusts me not to over charge him.

He trusts me with these 2 very important things because he's my brother.....and believe me when I say he's getting a good deal.

It's so easy for a web developer when you can trust him. For us (as web developers) it takes a huge amount of work away because there's less time spent justify and reporting things (not that that is always a bad thing).

But the point is this, try and give your web developer some trust and you'll end up with a far better end result.

Cheers

Brendon

We've just started doing some work on this learning to read site.

It's an excellent example of a site with some solid products including reading info and teaching reading tips.

But it hasn't hit the heights or created the awareness it might have achieved.

As you know, I'm a firm believer in marketing always wins.

If you have 100 similar products, the best marketed product will win.

Our challenge is to get the learning to read site in front of the right customers.

Are you getting in front of your customers?

Cheers

Brendon

It's amazing how much store people put into being # 1 on Google.

My son was searching for hammocks yesterday and came across this hammock web site.

Because it came up # 1 for "outdoor hammocks" he assumed it was the best outdoor hammock - even though I explained to him that it only meant that Google ranks it at # 1 in terms of being relevant for that search.

I guess the lesson is you need to be # 1 for branding and credibility reasons as well as the visitors it generates.

Cheers

Brendon